Most businesses invest in marketing and advertising each month but overlook another vital investment that they are already making–that investment is their employees. Your employees can make or break your company, and recently I ran into a very poignant example of that fact.… Read the rest
Whether you are a business, a charitable organization, or an association, the relationships you have with customers, donors, or members is critical to continued success. That relationship needs to be one which builds loyalty. At the root of success is the loyalty of those, in many cases employees, within the organization to the mission. A lack of employee loyalty may result in the inability to achieve goals and dysfunctional communication. Morale and culture issues may develop. On an overall basis, there is no alignment of systems, people, and strategy.
What goals do you have for your next conference or business meeting? Why go through the time and expense of bring a group of employees together? Why do association members want to spend their time and money coming to your annual meeting? It just can’t be because we always do it.
Here are some possible goals you should consider:
Peter Drucker was quoted as saying, “The function of business is to attract and maintain customers.”One should add in order to make a profit or to be financially viable. Let’s suggest that within these combined statements there are three concepts to be explored:
Business owners and managers must be focused on building a successful organization. Let’s define success as a business which is profitable and sustainable. All businesses must be profitable in order to cover their costs and provide the owner with an appropriate income. Sustainability refers to the ability for a business to survive tomorrow, next week, next month and far into the future. Having loyal customers is key to both profitability and sustainability. The questions are, therefore, why are loyal customers important to success and how do you create loyal customers?