Tag Archives: Business Success

The Entrepreneur

Redefining Entrepreneurship

entrepreneurI have often been part of a civic group discussing how to assist the growth of small businesses in the community. The word entrepreneur is commonly used by members of the group, but it seems that the term means different things to different people. Some define an entrepreneur as anyone who goes into business for themselves. That could be anyone who decided to start a business cutting lawns or washing cars. These are all noble businesses and do provide income for their owners, but it seems that this type of entrepreneurship is not the type celebrated widely. There needs to be more to it than providing a service or several jobs.… Read the rest

Business Plan

The Importance of Preparing a Business Plan

business planWhile employment is a surefire way of securing your future, there are always those who believe that entrepreneurship should be a priority not only among those who are already established in life but also for students who have just finished their studies. Other people believe that getting involved with a profitable business is still the way to go if one wants to be financially successful in the future.

People who immediately go into business without any plan at all are the ones who end up with nothing at all, in terms of their capital or investment. This is because they have joined a war without carrying any weapon at all.… Read the rest

Goal Setting

Be A Juggernaut of Goal Achievement

goalSetting goals is one of the most important keys to achieving success. Studies have shown that the most successful people are the ones who have specific, written goals.

Setting a goal is not like a New Year’s resolution. That is just a wish. Just wishing and hoping for something isn’t going to make it happen. Setting a goal is having a target to shoot for and a plan to get there.

When planning your goals, choose which categories you would like for your goals. Establish the time frame. They could be lifetime goals, 10 year, 5 year, 1 year, 6 month, 3 month, 1 month, or weekly goals. Also you can have ongoing goals, such as exercising 3 to 5 times a week.… Read the rest

Business Model Workshop

Business Model Generation

workshopSeveral weeks ago, we were invited to conduct a three-hour seminar for the Independent Garage Owners of North Carolina (IGONC). The subject of the seminar was Business Model Generation, a topic which shows the participants a method to look at their current business operation and discover ways to bring it more in-line with their customer needs.

This Association is made up of the local auto shops that make repairs and service cars and trucks. One’s first impression when considering the group is that they are composed of very good technicians, who pay little attention to business development. In fact, those in the workshop represented a very skilled and savvy group of entrepreneurial business people.

 

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2015 Business Plan

Making 2015 Your Most Successful Year

planYes, it’s time to start thinking about plans for the coming year. Many of the most successful businesses in our area use this period of time to develop next year’s plan for growth and success. In fact, several travel to workshops as far away as Chicago for guidance on developing their plan.

A business planning session is an opportunity to spend time on your business not in your business. It is not just something that big companies use, but has been used across the county by small business including; non-profits, landscapers, retailers, restaurants, realtors, print shops, insurance brokers, churches, independent sales representatives, and HVAC Companies.

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Reflections

Questions for Evaluation and Improving Your Business

As we enter the new year of 2015 it is time to reflect on where your business is going and how plansare you going to achieve those objectives. A number of significant events have taken place in our environment that may be forcing you to look at your business much differently than you did a year ago. Take some time to reflect on the following questions and honestly evaluate where you are, where you are going, and how you plan to get there.Read the rest

Business Planning

Developing a Business Plan!

Business PlanThere are many important steps to consider when developing a Business Plan for your company, but the first step is to fully understand the main uses of a business plan. The four main uses of a business-plan are as follows:

• A Business Plan is a written document that you can use in your search for external financing.
• A Business Plan is a tactical planning and management tool for your business.
• A Business Plan is a document showing the capacity of your team to control and manage all the aspects of the company.
• A Business Plan brings you new ideas to refine your business.… Read the rest

Sustainable Small Business

A Worthy Goal for Small Businesses – Sustainability

Sustainability, from an organizational perspective, should include an increase in productivity, and/orsustainability reduction of consumed resources without compromising product or service quality, competitiveness, or profitability. It is a business strategy that all size companies will need to adapt if we want to improve our environment. “It just makes sense to pay attention to the environmental impact of our economic practices and try to ensure that our communities are healthy, pleasant places to live.” – Susan WardRead the rest

Living Into the Future

Defining Sustainability

sustainabilityA recent survey published by Boston Consulting Group and MIT revealed that there is no single, established definition for sustainability. Some companies engaged in sustainability focus solely on environmental issues while others include economic, stakeholder, and governmental issues. The study also revealed that although companies differ in their definition,sustainability is a force to be reckoned with and is a concept that is here to stay. (The Business of Sustainability, 2009, Boston Consulting Group)… Read the rest

Knowing Your Organization

Assessing Sustainability

sustainabilityWhether you are a business, a charitable organization, or an association, the relationships you have with customers, donors, or members is critical to continued success. That relationship needs to be one which builds loyalty. At the root of success is the loyalty of those, in many cases employees, within the organization to the mission. A lack of employee loyalty may result in the inability to achieve goals and dysfunctional communication. Morale and culture issues may develop. On an overall basis, there is no alignment of systems, people, and strategy.

 … Read the rest

Changing Habits

Our Live of Habits

habitsEvery morning I have a routine to start my day. I get up, brush my teeth, floss, rinse with mouthwash, shower and put in my contact lens. If for some reason that routine is disturbed, I might find myself later in the day wondering why I can’t see well. Have you ever found yourself leaving home and going in the wrong direction in your car because you are not going to work that day, but to a different destination. These are two examples of the habits that develop over time into routinesRead the rest

Business Metrics

Finding Good Metrics for Business Success

metricsLarge organizations, with sophisticated management systems track performance measurements with a religious fervor. What about small businesses and individuals? Do they need and have these measurements of business success? Good metrics go beyond the traditional sales and profit figures from the financial statements. These are measurements of history or time passed. Good metrics measure the present and future trends. They indicate issues that can be addressed in the present, not issues that must recalled from the past.Read the rest

Non-Profit Organizational Success

Business Success in a Non-Profit Organization

non-profitStrategic Planning has always been a key leadership tool in the development of successful for-profit organizations. Its format and time scope may vary, but it serves as an important function in business success. It has helped many businesses focus their priorities on future growth and profitability.

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Leadership. Why and How

Leadership, Back to Basics

leadershipIt is often the case that a Board of Directors, whether it is for a Fortune 500 company or a local non-profit, has to recruit and evaluate candidates for the position of CEO or President. When asked what they are looking for during this selection process, the most common answer is leadership. But why do they look for a candidate with leadership skills and how do they determine if that candidate will be an effective leader. Most importantly, they are looking for a person who can accomplish tasks and achieve results. Let’s consider that way first and then two models for determining an individual’s leadership ability.… Read the rest

Building Trust

How Leaders Create Trust

trustSurveys of employees often ask what is the one attribute they look for in an effective leader. Trust always near the top of the list. Whether you are a manager, supervisor, salesman or team lead it is important to be trusted by those you deal with on a regular basis. Once that trust is lost, it is difficult to impossible to regained.Here are some suggestions on building and maintaining trust.… Read the rest

Customer Loyalty

Developing a Customer Loyalty Plan

RLS Focused Salutation has done a number of workshops for companies, non-profits and associations. One of those workshops is based on a process we use to develop loyal customers, donors or members. The link below will take you to a short YouTube video which provides the basics for one of those workshops.

http://youtu.be/AQD8nHp_0bc?hd=1

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Developing Sustainable Profitabilty

Developing a Customer Loyalty Business Plan

marketing plan

Peter Drucker was quoted as saying, “The function of business is to attract and maintain customers.”One should add in order to make a profit or to be financially viable. Let’s suggest that within these combined statements there are three concepts to be explored:

  1. There is a distinct difference between customer loyalty and customer satisfaction.
  2. Customer loyalty depends on providing the customer with perceived value and a positive emotional experience at every point of connection.
  3. Within any profitable marketing plan there are more than the four P’s (price, promotion, product/services, and place) to be considered. Customers need to get what they want and come back for more for a business to achieve long term success.
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A Marketing Plan

Business Success Starts with a Marketing Plan

business success Here you are with a strong desire to start a business on your own. You have some ideas and some financial resources, but what’s the next step to business success? Of course, there is the legal requirement for licensing and registration of the business, but that is only a formality.

  • Should you write a strategic plan?
  • Should you buy or rent a building?
  • Should you buy a sign and business cards?

Let’s consider developing a marketing business success plan first

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The Investment of Time

Investing Your Time

timeOne of the greatest lessons in time management is to realize the difference between spending time and investing time. The dictionary defines spend as “to use up, exhaust, consume.” If you spend, you have no return. On the other hand, when we invest we “spend with expectation of some satisfaction, of obtaining an income or profit.”

 … Read the rest