Category Archives: Sales

Success

Success Is

“Success is … the continual achievement of your own predetermined goals, stabilized by balance, and purified by belief.” – Resource successAssociates Corporation

In real life many people get stuck in a professional or personal position where goals are defined for them. The result is frustration where no one feels fulfilled and the goals often are never reached.… Read the rest

MBO

Leadership Starts With Setting Clear Objectives

leadershipTo achieve a goal, there is a process that you should implement. This process is to streamline and analyze your objectives. Begin at the very beginning at the smallest, specific part. These are the most important steps to take to meet the guidelines. An objective is a way of knowing what action or plan is to be taken and identifying the expected results. This plan provides a set of directions so that making the decision will not be as complicated as when the goal is just being considered.

Peter Drucker documented a book published in 1954 entitled Practiced Management where in MBO, which stands for “Management by Objectives,” was introduced. This is a program that consists of simple, but very useful processes in order to meet commitments in an organization.… Read the rest

Motivating The Staff

Several  Mistakes in Staff Motivation

motivationOur clients are often asking us to find better ways to motivate their staff. They are trying to get them more involved in a new challenge or are considering a financial incentive to spur productivity. They may be trying to encourage new ideas or overcome seemly insurmountable obstacles. Carolyn Dewar and Scott Keller provide us with several ideas in their Harvard Business Review Article, Four Motivation Mistakes Most Managers Make.

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Change

changeMaking Change Happen

Realizing a compelling vision often means change, accepting new perspectives, and abandoning old habits and techniques. Many times the necessary changes require doing things differently. Lofty aspirations may involve outsourcing, merging, building strategic alliances, partnering, or acquiring other resources or organizations. It could mean selling off pieces of existing business that no longer fit strategically. It could involve restructuring your organization. What does it mean to you? There are tremendous risks in maintaining the status quo and doing it because “we have always done it that way.” It means that there is no longer validity in the expression, “If it isn’t broke, don’t fix it.” The operative phrase today is, “How can we make it better?”… Read the rest

A Good Comunicator

Be Curious—And Be a Successful Communicator

There are many ways to improve the way you communicate. For example, you will always start communicationthings off on the right foot by opening the conversation in a way that creates mutual respect. Using phrases such as, “If you have a minute, I’d like to talk with you about something that I think will improve the way we work together,” helps set your conversation partner at ease. It tells him or her that you have positive intentions.

Know Your Purpose

It is also important to know your purpose for the conversation. Some purposes are more useful than others. A useful purpose is one you have power over. For instance, you can control your own reaction; you can share your view; learn about your partner’s view; work toward a sustainable solution.… Read the rest

Effective Communication

Six Steps to Effective Communication

communicationEffective leaders are known for being excellent communicators. Here’s what to do.

1) Avoid “Not.” Negative talk encourages arguments, counter attacks, and attempts to solve your problems. It also creates a negative impression. For example, when you say, “I can’t,” you appear helpless and ineffective. Instead, talk about what you can do and what you want.… Read the rest

Building Your Team

Practical Team Building

teamThere comes a day in the growth of a business or organization where the owner or founder must hire people with the expectation that they will help to contribute to its growth and success. This is true whether the hire will be working in the shop, taking orders at the front counter, writing software, or managing a part of the business. So often the entry of this new employee results in negative results. The manager and the new employee are frustrated and disappointed. With this hiring, comes some new skills which the leader must master to produce the desired results. Let us start with the assumption that the interviewing and selection process was done well and the new employee arrives for their first day on the job.… Read the rest

Customer Teams

Customer Focused Teams

teamsTo be more responsive to customer needs, emphasize customer satisfaction, develop closer relationships with their customers and flatten the management structure, some companies have adopted Customer Teams or Customer Focus Teams. These are cross-functional, customer focused teams that exist to provide customers a one-stop shopping service.… Read the rest

Building a Successful Team

Team Leadership

leadershipIt’s no longer enough to be good, you must be exceptional. It is no longer enough to have satisfied customers, you must seek to develop a loyal and delighted customer base. It’s no longer enough to maintain. You must be aggressive, responsive, and quick. Your challenge is getting everyone on your team or in your department committed and focused on achieving organizational success. As an effective team leader, your role is to build the best, strongest, most productive team possible. Your team or department’s results, or lack thereof, will be in direct proportion to the cohesiveness of your team.… Read the rest

The Donkey Story

The Donkey and the Well

“One day a donkey fell into a well. When the owner discovered what had happened, he franticallydonkey in the well searched for ways to rescue the animal, with no success. Regretfully the owner decided that since the donkey was growing old, he should give up the idea of rescuing the animal and simply fill in the well. Hopefully, the donkey’s demise would be quick and painless. The farmer then called his neighbors to help with the task, and soon several men began shoveling dirt into the well. When the donkey realized what was happening, he brayed, and struggled … but finally the noise stopped.Read the rest

Having Values in Business

Values Build Successful Business

“The very essence of leadership is that you have a vision. You can’t blow an uncertainvalues trumpet.” – Fr. Theodore Heshurgh Former President of The University of Notre Dame

A powerful vision provides inspiration, challenge, and purpose. It gives meaning to your work and purpose to your business. Your business gives you a place where you can satisfy your need to achieve. Everyone’s life needs a purpose, something important to strive for. One way to add both meaning and context to your vision is to establish values. Clearly defined values simplify decision making. They also help ensure consistency as well as ethical and behavioral congruence… Read the rest

Business Plan

The Importance of Preparing a Business Plan

business planWhile employment is a surefire way of securing your future, there are always those who believe that entrepreneurship should be a priority not only among those who are already established in life but also for students who have just finished their studies. Other people believe that getting involved with a profitable business is still the way to go if one wants to be financially successful in the future.

People who immediately go into business without any plan at all are the ones who end up with nothing at all, in terms of their capital or investment. This is because they have joined a war without carrying any weapon at all.… Read the rest

Goal Setting

Be A Juggernaut of Goal Achievement

goalSetting goals is one of the most important keys to achieving success. Studies have shown that the most successful people are the ones who have specific, written goals.

Setting a goal is not like a New Year’s resolution. That is just a wish. Just wishing and hoping for something isn’t going to make it happen. Setting a goal is having a target to shoot for and a plan to get there.

When planning your goals, choose which categories you would like for your goals. Establish the time frame. They could be lifetime goals, 10 year, 5 year, 1 year, 6 month, 3 month, 1 month, or weekly goals. Also you can have ongoing goals, such as exercising 3 to 5 times a week.… Read the rest

2015 Business Plan

Making 2015 Your Most Successful Year

planYes, it’s time to start thinking about plans for the coming year. Many of the most successful businesses in our area use this period of time to develop next year’s plan for growth and success. In fact, several travel to workshops as far away as Chicago for guidance on developing their plan.

A business planning session is an opportunity to spend time on your business not in your business. It is not just something that big companies use, but has been used across the county by small business including; non-profits, landscapers, retailers, restaurants, realtors, print shops, insurance brokers, churches, independent sales representatives, and HVAC Companies.

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Learning the Hard Way

Making Mistakes – Right Management

mistake

 Management guru, Peter Drucker once said, “The better a man is, the more mistakes will he make– for the more new things he will try. I would never promote a man into a top level job who had not made mistakes, and big ones at that. Otherwise, he is sure to be mediocre.” At one time or another, everyone makes mistakes, some more catastrophic than others. But the trick is to effectively manage the mistake with humility so that it’s not career ending. Here are some tips to keep in mind when you have made a mistake at work.

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Changing Habits

Our Live of Habits

habitsEvery morning I have a routine to start my day. I get up, brush my teeth, floss, rinse with mouthwash, shower and put in my contact lens. If for some reason that routine is disturbed, I might find myself later in the day wondering why I can’t see well. Have you ever found yourself leaving home and going in the wrong direction in your car because you are not going to work that day, but to a different destination. These are two examples of the habits that develop over time into routinesRead the rest

Possible Workshops

Pep Up Your Next Meeting with a Workshop

workshop

What goals do you have for your next conference or business meeting? Why go through the time and expense of bring a group of employees together? Why do association members want to spend their time and money coming to your annual meeting? It just can’t be because we always do it.

Here are some possible goals you should consider:

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Human Relations

Empathy 101: Ten Commandments Of Human Relations

Human relationsThese ten commandments of human relations aren’t original to me, and I don’t know the source. At the same time, they don’t go out of style or out of date if you are in business. Everyone in your business must imbue their efforts with these commandments. They are required in every type of relationship be it marketing or selling to clients, providing customer support before or after the sale, working with and negotiating with vendors, or your support team and of course internal to your organization.… Read the rest

Developing Sustainable Profitabilty

Developing a Customer Loyalty Business Plan

marketing plan

Peter Drucker was quoted as saying, “The function of business is to attract and maintain customers.”One should add in order to make a profit or to be financially viable. Let’s suggest that within these combined statements there are three concepts to be explored:

  1. There is a distinct difference between customer loyalty and customer satisfaction.
  2. Customer loyalty depends on providing the customer with perceived value and a positive emotional experience at every point of connection.
  3. Within any profitable marketing plan there are more than the four P’s (price, promotion, product/services, and place) to be considered. Customers need to get what they want and come back for more for a business to achieve long term success.
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A Marketing Plan

Business Success Starts with a Marketing Plan

business success Here you are with a strong desire to start a business on your own. You have some ideas and some financial resources, but what’s the next step to business success? Of course, there is the legal requirement for licensing and registration of the business, but that is only a formality.

  • Should you write a strategic plan?
  • Should you buy or rent a building?
  • Should you buy a sign and business cards?

Let’s consider developing a marketing business success plan first

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