This is a short video which discusses some concepts and ideas that should be considered when searching for and interviewing a new employee. It is geared for managers in small to medium size companies and non-profits..
Maybe you are a business or a non-profit that completed writing a strategic plan within the last one to two years. You spent many hours with your board of directors or management team carefully crafting the wording within each step of the process. Maybe you used a consultant or let a team member lead the discussion. Everyone felt good about the completion of the document, but a year later the status quo continues. What happened?
Business owners and managers must be focused on building a successful organization. Let’s define success as a business which is profitable and sustainable. All businesses must be profitable in order to cover their costs and provide the owner with an appropriate income. Sustainability refers to the ability for a business to survive tomorrow, next week, next month and far into the future. Having loyal customers is key to both profitability and sustainability. The questions are, therefore, why are loyal customers important to success and how do you create loyal customers?