Tag Archives: plans

Knowing Your Organization

Assessing Sustainability

sustainabilityWhether you are a business, a charitable organization, or an association, the relationships you have with customers, donors, or members is critical to continued success. That relationship needs to be one which builds loyalty. At the root of success is the loyalty of those, in many cases employees, within the organization to the mission. A lack of employee loyalty may result in the inability to achieve goals and dysfunctional communication. Morale and culture issues may develop. On an overall basis, there is no alignment of systems, people, and strategy.

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Developing Sustainable Profitabilty

Developing a Customer Loyalty Business Plan

marketing plan

Peter Drucker was quoted as saying, “The function of business is to attract and maintain customers.”One should add in order to make a profit or to be financially viable. Let’s suggest that within these combined statements there are three concepts to be explored:

  • There is a distinct difference between customer loyalty and customer satisfaction.
  • Customer loyalty depends on providing the customer with perceived value and a positive emotional experience at every point of connection.
  • Within any profitable marketing plan there are more than the four P’s (price, promotion, product/services, and place) to be considered. Customers need to get what they want and come back for more for a business to achieve long term success.
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    The Investment of Time

    Investing Your Time

    timeOne of the greatest lessons in time management is to realize the difference between spending time and investing time. The dictionary defines spend as “to use up, exhaust, consume.” If you spend, you have no return. On the other hand, when we invest we “spend with expectation of some satisfaction, of obtaining an income or profit.”

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    Strategic Plans That Never Happen

    The Strategic Plan That Never Happened

    failureMaybe you are a business or a non-profit that completed writing a strategic plan within the last one to two years. You spent many hours with your board of directors or management team carefully crafting the wording within each step of the process. Maybe you used a consultant or let a team member lead the discussion. Everyone felt good about the completion of the document, but a year later the status quo continues. What happened?

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    Strategic Plans

    Making the Strategic Plan Work

    The Non-Profit Board

    boardroomHaving worked with and been a part of several non-profit boards of directors, we have observed both well-functioning and dysfunctional groups. Please understand that in every case they were made up of intelligent and well-meaning people. Many of them have worked long and hard in writing a strategic plan. But once completed, it often becomes only an agenda item at the next annual retreat.… Read the rest